{"id":1236,"date":"2023-05-16T15:30:27","date_gmt":"2023-05-16T15:30:27","guid":{"rendered":"http:\/\/localhost\/wp\/azuri\/?p=1236"},"modified":"2025-05-19T07:03:12","modified_gmt":"2025-05-19T07:03:12","slug":"inventor-up-for-award","status":"publish","type":"post","link":"https:\/\/evanesse.online\/?p=1236","title":{"rendered":"Inventor Up For Award"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1236\" class=\"elementor elementor-1236\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379de766 e-flex e-con-boxed e-con e-parent\" data-id=\"379de766\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5f9b1f elementor-widget elementor-widget-text-editor\" data-id=\"6e5f9b1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h3 class=\"wp-block-heading\" id=\"you-can-buy-for-less-than-a-college-degree\">Inventor Up For Reward<\/h3>\n\n<p>A Sandton inventor has become the first South African to be chosen as one of the finalists for the\u00a0<em><strong>Cartier Women&#8217;s Initiative Awards.<\/strong><\/em><br \/><br \/>The prestigious awards take place at the Annual Global Meeting of the Women&#8217;s Forum in Deauville, France. The awards are given to five women, one per continent, who lead creative, sustainable and socially responsible companies, and have business ideas.<br \/><br \/>Mother-of-two Lee-Ann Kassel, who struggled to find a comfortable yet fashionable maternity bra that would prevent breast milk from leaking onto her clothes, decided to invent one instead. Kassel founded Kasselot, a company that is dedicated to creating maternity lingerie.<br \/><br \/>She also extended her business to create natural perfumes. &#8220;The birth of my daughter Cheyanne was my inspiration. With the patented Evanesse bra, made from a special membrane that absorbs moisture, breasifeeding mothers<br \/>can live their lives as usual while remaining attractive and feminine.&#8221;<br \/><br \/>&#8220;That should make for happier mothers and healthier babies&#8221;, Kassel said. In 2000, Kassel was the winner of the FairLady Business Awards. She has spent seven years researching ways to improve breastfeeding and baby health.<br \/><br \/>Kassel supports the World Health Organisation&#8217;s belief that mothers should be empowered to practice exclusive breastfeeding for the first six months and so improve the potential for babies to grow healthily.<br \/><br \/>Kassel said that inventing is a passion. &#8220;Since I was five years old I have loved to create. If you want to be your best in business, you need to be the best of who you are at the end of the day.&#8221;<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><strong>I think it&#8217;s important to have a balanced lifestyle, and have a happy family as well as a successful career.<\/strong><\/p>\n<\/blockquote>\n<p><br \/><br \/>&#8220;To upcoming entrepreneurs out there, I would say that starting a new business is very hard; you need tenacity and the will to never give up. Success breeds success.&#8221;<br \/><br \/>Elalexk@caxton.co.za<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Sandton inventor has become the first South African to be chosen as one of the finalists for the Cartier Women&#8217;s Initiative Awards.<\/p>\n","protected":false},"author":1,"featured_media":9518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[101,102,103],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-awards","tag-cartier","tag-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inventor Up For Award - Evanesse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evanesse.online\/?p=1236\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventor Up For Award - Evanesse\" \/>\n<meta property=\"og:description\" content=\"A Sandton inventor has become the first South African to be chosen as one of the finalists for the Cartier Women&#039;s Initiative Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evanesse.online\/?p=1236\" \/>\n<meta property=\"og:site_name\" content=\"Evanesse\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kasselotevanesse\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T15:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T07:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evanesse.online\/wp-content\/uploads\/2021\/04\/sandton_chronicle-858694.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lee Anne Kassel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@evanessebykas\" \/>\n<meta name=\"twitter:site\" content=\"@evanessebykas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Anne Kassel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/evanesse.online\/?p=1236#article\",\"isPartOf\":{\"@id\":\"https:\/\/evanesse.online\/?p=1236\"},\"author\":{\"name\":\"Lee Anne Kassel\",\"@id\":\"https:\/\/evanesse.online\/#\/schema\/person\/0d6b7ef9ccf7eb14c595151095ca9716\"},\"headline\":\"Inventor Up For Award\",\"datePublished\":\"2023-05-16T15:30:27+00:00\",\"dateModified\":\"2025-05-19T07:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/evanesse.online\/?p=1236\"},\"wordCount\":318,\"publisher\":{\"@id\":\"https:\/\/evanesse.online\/#organization\"},\"image\":{\"@id\":\"https:\/\/evanesse.online\/?p=1236#primaryimage\"},\"thumbnailUrl\":\"https:\/\/evanesse.online\/wp-content\/uploads\/2021\/04\/sandton_chronicle-858694.webp\",\"keywords\":[\"awards\",\"cartier\",\"press\"],\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/evanesse.online\/?p=1236\",\"url\":\"https:\/\/evanesse.online\/?p=1236\",\"name\":\"Inventor Up For Award - 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